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Proven and Measurable Results

You Need a Strategy!

It’s our job to provide ideas that are proven to work for your category of business. We’re able to do this by leaning on our success stories and thousands of deep conversations with business owners - just like you - locally and through Gray Television’s local news authorities in 100+ markets. Our most successful advertisers use the power of video - using sight, sound, motion, and emotion - to deliver a compelling message of value to their best customers on television (both traditional broadcast and streaming) while using a variety of digital strategies to engage and remind those viewers across multiple screens.

Google spent $141 million on television ads in the first half of 2023, far exceeding the amounts on internet display ($33 million), online video ($7 million) and mobile video ($3.6 million).


Meta Platforms spent $67 million on television ads, while spending just $8 million on internet display, $5 million on internet search, and $2 million each on mobile video and online video, just to name a few.


What better example of the power of television than the giants of the digital world using it for their continued success!


Sources: Nielsen - NPower, Arianna; Comscore; SRDS; Kantar Media

Broadcast Television

(Core Audience)

WBKO’s ABC, FOX, and CW channels reach over 78,000 households in our Designated Marketing Area (DMA) of Barren, Butler, Edmonson, Hart, Metcalfe, and Warren Counties. Our total household coverage is closer to 150,000 because of loyal viewership in surrounding counties as well!

WBKO is South Central Kentucky’s legacy authority for local news, weather, and sports. Running your commercial on WBKO’s air will associate your brand with our trusted content!

How do viewers

watch?

  • Over the Air (antenna)
  • Multiple Cable Providers Throughout Viewing Area
  • Dish Network
  • Streaming TV providers like Hulu Live and YouTube TV
  • WBKO’s Live Stream (available on our website, mobile apps, and TV apps)

How do viewers

watch?

  • Over the Air (antenna)
  • Multiple Cable Providers Throughout Viewing Area
  • Dish Network
  • Streaming TV providers like Hulu Live and YouTube TV
  • WBKO’s Live Stream (available on our website, mobile apps, and TV apps)

TV is Measurable!

Gray’s groundbreaking broadcast attribution tool, Edge, can overlap your TV schedule (as run) with your website’s Google Analytics to see how many website visits happened within 10 minutes of a commercial airing. You can also watch website traffic trends over time and compare multiple commercials to see which performs better over time.

Streaming Television

(Extended Audience)

A perfect companion for broadcast television, our Premion network allows us to also run your commercial with 125+ premium direct publishing partners on Smart TV’s, Connected TV’s (CTV) and Over-the-Top (OTT) devices like ROKU, Apple TV, etc...

By targeting your customer’s household and consumer information, your commercial will show up while people stream their favorite movies and shows from channels and services like HGTV, Lifetime, Sling, Food Network, FOX Sports, Crackle Plus, Tubi, TLC, Comedy Central, Discovery, Philo, A&E, MLB, NBC, Travel, History, and much more!

Unlike other OTT offerings, our Premion network is TAG certified against fraudulent impressions with no open-exchange inventory.

Reporting

Our reporting will show how many people your commercial reached, how often it was seen on average (frequency), and publisher placement for every single commercial view.

WBKO’s Website and Apps

(Core Audience)

Another perfect way to associate your brand with our trusted news content, WBKO’s website and apps generate an average of 5 million page views per month! Run a combination of display ads, pre-roll video ads, and live stream commercials to build reach and frequency with our TV audience. This will help them better recall your brand as well as the product or service you are advertising.

Another perfect way to associate your brand with our trusted news content, WBKO’s website and apps generate an average of 5 million page views per month! Run a combination of display ads, pre-roll video ads, and live stream commercials to build reach and frequency with our TV audience. This will help them better recall your brand as well as the product or service you are advertising.

The Rest of the Internet

(Extended Audience)

Supplement your television commercials (broadcast and/or streaming) while building even more reach and frequency with our viewers! This will help them not forget you on their various journeys from discovery to consideration to conversion. We can place your display ads and video ads on nearly any website or app with open ad space, targeting your best customers by their location and online behavior.

Available Strategies

  • Targeted Display or Video Ads (Includes Retargeting and Geo-Fencing)
  • Social Advertising Campaigns (Facebook and Instagram)
  • YouTube Commercials (Skipped Views Are free)
  • Targeted Email Blasts (Double Opt-In Audience)
  • Paid Search Campaigns with Lead Generation
  • Form Submissions and Tracked Calls
    More…

Steaming Audio Now Available

Measure how many website visits came from devices that heard these ads (requires a pixel placement). Target as broad as statewide or as granular as a list of zip codes. Pairs well with other full funnel strategies.

Local Team

WBKO’s local team undergoes extensive strategy training, led by Gray’s excellent training team in Charlotte, NC. They are heavily invested in our community through various committees, boards, nonprofit organizations, and more.

Contact Us:

Ready for Proven and Measurable Marketing Results?

Fill out the form below, and someone from our team will contact you. You may also call 270-467-0307 during business hours and ask to speak with our General Sales Manager, Tim Coles.

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